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Justin Batt

My Mission

I’m Justin Batt—a high-performance builder of brands, businesses, and people. Think Bruce Wayne meets Chip Gaines… if they were on a mission to connect and activate people to achieve what they were placed on this earth for.
From helping high seven - to nine-figure entrepreneurs publish profitable books, helping people build legacy brands and share their stories with the world, to transforming a farm into an unforgettable experience, to launching bold ventures in business, leadership, and legacy—I operate at the intersection of eternal purpose and elite performance.
I believe ministry is in the marketplace, fatherhood is leadership, and hospitality is holy. Whether I'm guiding authors, elevating entrepreneurs and athletes, or hosting masterminds at True South Farm, my mission is clear: to use every platform God’s given me to point people to Him.
Let’s build something that matters—now and forever.

I have a B.S. in Sports Marketing from Clemson University.

My wife of 19 years, Heather and I raise our four children, dogs, highland cows, a miniature pony, mini-pigs and run a modern working farm, Airbnb and host events at TrueSouthFarm.com outside Nashville, TN.

Life Buckets

Christ Follower

As a follower of Jesus Christ, I live out of a biblical worldview that impacts every aspect of my life. Each morning I spend time with my Heavenly Father in "2 Chairs" looking at the sunrise in this photo. If you don't know Jesus I'd be happy to make an intro.

Husband

Christ Follower

My wife Heather and I have been married for 18 years and she is my rock. We do life shoulder-to-shoulder through our many entrepreneurial ventures and face-to-face growing more in love as we do life together. We've learned a lot over the years and mentor and hold summits for married couples.

Father

Christ Follower

Speaker | Author

The greatest honor in my life is being a father to our four children. My goal is to raise world changers who are good kids that grow up to be great adults. Part of being an intentional father is helping our kids do hard things, and have epic fun living life on the farm. In addition to my family, I'm working to be a father to those experiencing fatherlessness.

Speaker | Author

I've done a TEDx on fatherhood, written the book Daddy Saturday and have several more books in the pipeline. I speak regularly on the topics of intentional fatherhood, building resilient kids, and a variety of marriage, family and entrepreneurship topics. I also partner in a publishing company and have helped hundreds of entrepreneurs, athletes, celebrities and leaders publish books.

OCR Athlete

Speaker | Author

OCR Athlete

When I did my first Spartan Race in 2017, it was the hardest thing I'd ever done physically and mentally. I couldn't wait to do more and have since regularly competed in Spartan Races, led my kids into the sport through Spartan Kids and serve as an ambassador for the brand through founder Joe De Sena.

Farmer

Speaker | Author

OCR Athlete

Over two years ago we traded the beach for the farm and now have acreage and a highland cow program. It was the best decision as a family and we are all learning the value of hard work and responsibility through the daily lessons of farm life. We also built passive income through our primary residence and host retreats, weddings and have an barn Airbnb on property at True South Farm.